The common question
One of the most frequent discussions with clients is whether to relaunch or rebuild. An old site can feel outdated, but that doesn’t always mean starting from scratch. The answer depends on goals, structure, and budget.
When a relaunch is enough
- Solid foundation: The site has clean code and decent performance.
- Minor design updates: A new look can be layered on without rebuilding the core.
- Budget focus: Relaunches usually cost less and deliver results faster.
When a rebuild makes sense
- Outdated tech: Old themes, deprecated plugins, or messy code base.
- Structural issues: Navigation or content setup no longer works for users.
- Scaling needs: The site can’t handle future growth without rethinking the base.
My rule of thumb
If the foundation is strong, I recommend a relaunch. If the base is broken or too limited, rebuilding is often the smarter long-term move. Either way, the decision is less about what looks nice today and more about what supports growth tomorrow.
– Marcel